Inspire Clean Energy's THE BIG CLEAN

To launch Inspire Clean Energy's entry into the Pennsylvania market, we developed a fully integrated feel-good campaign with strong incentives to get residents excited about a cleaner PA. In honor of Climate Week, The Big Clean aimed to clean Philly homes inside and out. Our Big Clean units would hit the streets in search of "dirty" homes to clean by offering a free "power" wash service and free 100% renewable energy subscription. The Big Clean would be a content centric campaign with tons of influencer integration and would culminate in a massive community block party celebration. Sadly, the program was halted a month before launch due to unrelated financial challenges faced by Inspire.