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Chloe She Directed
As a female centric wine brand developed by a supremely talented female winemaker, we saw a need within film that aligned with Chloe's value of elevating women. Given the harsh reality of only 7.3% of feature films being either written or directed by women, we developed a strategy for Chloe to partner with Women in Film in the mission to elevate women storytellers. We created an exquisite wine experience at Women in Film's Oscar's Party, broadcasting Chloe's mission to elevate female storytellers and launch Chloe's "SHE DIRECTED" mentorship and grant initiative with the help of Kate Bosworth.
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