Cupcake Vineyards + Coachella

When young, hip, new wine drinkers see great taste as a table stake rather than a differentiator... you double down on emotion, lifestyle and make them feel something unforgettable and share-worthy. We elevated the festival scene with the Cupcake Vineyards Poptails Shop. At the shop fans were introduced to buzz worthy drink innovations such as the Poptail and Frozie that sparked tons of conversation, PR and content.