WHEN PRODUCT MEETS LIFESTYLE

Gatorade Bode[G]a

Sometimes to shout, it's best to whisper. When Gatorade asks you to create a story infusing their 3 key pillars in the sports world: Science, Sweat and Sports Culture... you give them a speakeasy bodega of course.

STRATEGY

It's counterintuitive I know, but giving the community of performance enthusiasts and sports culture cravers the social currency they seek through an insider's speakeasy was exactly what lit fans fire. Gatorade open the "G-Store New York Pop-up" to demonstrate the full breadth of its product portfolio and take visitors on a journey through three key pillars of the sports world: Science, Sweat and Sports Culture.
PR supported by securing more than 20 media RSVPs for the two-day event. During a media preview, PR guided reporters from outlets such as Complex, Bleacher Report

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EXPERIENTIAL

What looks, feels, and smells like an authentic NYC Bodega is anything but. This is the Bode[G]a. Where your average assortment of junk food, sugary sodas, and wandering cats are nowhere to be found. In its place, a wall-to-wall testament to sports science where guests can uncover and explore every aspect of Gatorade's complete product offering through a range of interactive displays and innovative AR retail tech.
And just as guests go to grab their favorite flavor from the G-fridge, a whole new world opens before their eyes. For behind those faux fridge doors is an entrance to a secret, influencer-only stock room like they've never seen before. Here, special guests can explore sports culture ranging from intimate training sessions, sports science innovation and even the latest threads inspired by sports custom made for guests onsite.

CONSULTING

I’ve been a professional in this industry since 2000 and have developed various skills in the process. Take advantage of this service to reach new heights and gain influence in your field. With extensive technical expertise and a knack for clear and creative ideas, I’m fully capable of bringing your design goals to fruition.
With a plethora of experience in this industry, I’ve had the chance to garner several creative and practical skills. This service is a compilation of these skills, and has given many clients the push they need to reach a new level through their project. Reach out today to learn more about this service and schedule a consultation.

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©2019 by Ryan Parker.